Writing a Narrative
Our story arc follows the everyday life of a young consumer. In this concept, they become intrigued by a new activity or interest they want to pursue, resulting in an immediate online purchase. Once the purchase arrives, they receive a Delightful Things starter kit through a partnership with company of the purchased good. The user is then taken through the onboarding process: downloading the app, cataloging items, and applying stickers to their belongings. Over time, the user goes through different scenarios showcasing the different use cases for Delightful Things. Ultimately, they have new experiences, form new habits, and accomplish their intended personal goals by using their belongings to their fullest potential.
The Direction & Tone
With this concept, we wanted to be relatable but empowering. We all know the feeling of buying something with great aspirations and then feeling guilty when it sits in the corner gathering dust. This storyline acknowledges that struggle but proposes steps people can take to keep these objects relevant in their life. We hope viewers can envision using Delightful Things with their own belongings and the fulfillment that comes with it.